RFM lifecycle stages
Group customers by how recently and how often they buy, and how much they spend, so champions, at-risk, and new customers each get the right message.
Segmentation
Reach the right customers, not just more of them
Build segments from live Shopify data: RFM lifecycle stages, purchase history, engagement, and your own custom properties. They stay current on their own and power every campaign and flow.
Behavioral segments
Segment on what people did: products purchased, order value, browse and cart activity, and how they engage with your email.
Custom properties
Build segments from your own data, from location to preferences, and combine conditions with AND and OR to get exactly the audience you want.
Always live
Segments recompute as orders and events flow in from Shopify, so a list is never stale and you never send to the wrong people.
One audience, every channel
Use the same segment in a campaign or a flow, by email or SMS, so your targeting is consistent everywhere.
Suppression-aware
Unsubscribes and failures are held out automatically, so a segment only ever reaches people you are allowed to message.
Common questions
What is RFM segmentation?
RFM groups customers by Recency, Frequency, and Monetary value: how recently they bought, how often, and how much they spend. Fluxo turns these into lifecycle stages you can target, like champions, loyal, at-risk, and new.
Do segments update automatically?
Yes. Segments recompute as orders and events arrive from Shopify in real time, so they always reflect current behavior with no manual refresh.
Can I use segments in both campaigns and flows?
Yes. The same segment works in one-off campaigns and in automated flows, across email and SMS.
Can I combine multiple conditions?
Yes. Combine purchase history, engagement, RFM stage, and custom properties with AND and OR to build precise audiences.