Why SMS
Text messages are opened within minutes and read at rates email cannot match. That immediacy is the point: SMS shines for time-sensitive moments, a drop going live, a sold-out item back in stock, a cart about to expire, where reaching someone now is what makes the sale.
Consent comes first
The same immediacy that makes SMS effective makes misuse costly. You need explicit consent to text a customer, and you must honor opt-outs. Collect consent at signup and checkout, keep a record of it, and process every opt-out automatically. A good tool handles this so staying compliant is not a manual chore.
The best use cases
- Cart reminders— a timely text recovers checkouts email might reach too late.
- Back in stock— alert interested shoppers the instant an item returns.
- Drops and flash sales. When timing is everything, SMS gets seen first.
- VIP treatment. A short list of your best customers is a perfect audience for early access by text.
Do it right with Fluxo
Fluxo'sSMSlives in the same app as your email, with consent collection, sender verification, and shared suppression handled for you. Send SMS campaigns or add SMS steps to flows, using the same segments as your email, so text is one more channel in a coordinated plan, not a bolt-on.