Fluxo spots a lapsing customer
RFM lifecycle stages flag customers who used to buy but have gone quiet, so at-risk shoppers surface on their own.
Use case · Win-back
Bring back customers before you lose them
Keeping a customer costs far less than finding a new one. Fluxo spots lapsing customers with RFM lifecycle stages and reaches out automatically with a reason to come back.
You reach out with a reason to return
A win-back message goes out by email or SMS, with a reminder of what they liked and, if you want, an incentive to come back.
They re-engage before they churn
You recover customers who were about to slip away, at a fraction of the cost of finding new ones.
What is in the flow
Finds at-risk customers
RFM lifecycle stages surface lapsing customers automatically, so you act before they are gone.
Targeted, not blanket
Only the customers who are actually slipping get the win-back, so you do not discount everyone.
Email and SMS
Reach lapsed customers on the channel most likely to bring them back.
Measured on recovery
See the revenue the flow recovered, so you know win-back is paying for itself.
Common questions
How does Fluxo know a customer is lapsing?
RFM lifecycle stages score customers on how recently and often they buy. Customers who used to buy and have gone quiet are flagged as at-risk automatically.
Can I include an offer in the win-back?
Yes. You can add an incentive to give lapsing customers a reason to return, without discounting your whole list.
Does the win-back use email or SMS?
Either or both. A win-back flow can reach lapsed customers by email and SMS.
How do I know it worked?
The flow reports attributed revenue, so you can see how many customers it brought back and what they spent.