The idea
Segmentation means dividing your list into groups and sending each group a relevant message. A first-time visitor, a loyal customer, and someone who has not bought in a year all need different emails. Segmentation lets you send the right one to each, at scale, without writing a separate campaign for every person.
Why it matters
Blasting everyone the same email trains people to ignore you, and low engagement quietly damages deliverability, so even your good emails start landing in spam. Relevant email does the opposite: it gets opened and clicked, which keeps your sender reputation strong and your revenue growing.
The main types of segment
- Behavioral. What people did: products bought, pages browsed, carts abandoned, emails clicked.
- Lifecycle.RFM stageslike champions, at-risk, and new, based on how recently and often they buy.
- Engagement. Who opens and clicks versus who has gone quiet, so you can re-engage or hold back.
- Attributes. Custom properties like location or preferences, combined with AND and OR for precision.
Segments in Fluxo
Fluxo buildssegmentsfrom your live Shopify data and keeps them current as orders arrive. Use any segment in a campaign or aflow, across email and SMS, so the right people always get the right message.